On July 15, 2025, Trace Elements Health Technology Group's "Gathering strength to overcome difficulties and persistently breaking through challenges, with strong shoulders bearing responsibilities to create a better future." first half of the year work summary and second half of the year work deployment meeting was grandly held at the Welldon Hotel in Huangpu District, Guangzhou. Chairman Liu Jihui, General Manager Qin Shiyou and the entire senior management team gathered together to comprehensively review the operating results in the first half of the year, clarify the strategic direction in the second half of the year, and draw up a new blueprint for high-quality development with "sprinting annual goals" as the core.
Growth Against Market Headwinds Solidifies H1 Development Foundation
Chairman Liu Jihui opened the meeting by expressing profound respect and gratitude to the executive team for their first half of the year 2025 dedication, highly commending the Group's achievements. He noted that amidst volatile market conditions, the Group upheld the spirit of "Unity in Adversity, Unwavering Commitment to Action", achieving breakthroughs in:
- Core operational KPIs
- Market expansion
- R&D innovation
- Operational efficiency
laying a robust foundation for annual targets. He urged division heads to enhance accountability, drive cross-functional collaboration, and jointly advance sustainable growth.
Ms. Qin Shiyou, Group General Manager, presented the first half of the year business report. Supported by granular data, she highlighted:
-Counter-trend growth with YoY performance uplift
- Continuous sales network expansion
- Strengthened team capabilities
Strategic initiatives included core product optimization, new sector penetration, steady progress on the Hong Kong facility, and digital marketing breakthroughs. Compliance milestones featured:
- NSF-cGMP certification
- SGS-ISO accreditation
- New health food registrations (Blue Hat)
significantly boosting product competitiveness. Ms. Qin asserted: "Our H1 growth validates the 'Core Business Focus & Innovation' strategy, reinforcing our confidence for H2 excellence."
Executives conducted rigorous reviews of H1 results, key wins, and solution-driven challenge analyses. The dynamic discussions forged strong consensus for H2 execution.
Anchoring Our Goals: A Comprehensive Strategic Upgrade for the Second Half of the Year
During the discussion session, all senior executives, aligned with the annual objectives, engaged in in- depth deliberations centered on the three key directions of "quality enhancement, efficiency improvement, and innovation expansion," as well as their respective domains. Together, they refined actionable plans: the R&D team will accelerate the iteration of core formulations and elevate the professionalism of the sales team, while the production side will increase equipment investment to ensure order delivery efficiency, guaranteeing that all targets are executable and achievable.
At the conclusion of the meeting, Chairman Liu Jihui delivered a closing speech. He highly commended the outcomes of the discussions and the reports presented by each department, emphasizing, "Achieving the sales targets for the second half of the year is not the end goal but a new starting point for the group's high-quality development." He called on all employees to embody the spirit of "bearing responsibility with iron shoulders," focusing on customer value, adhering to compliance standards, and deepening innovation in R&D. Breakthroughs must be made in raw material control, production efficiency, and market responsiveness. In the face of challenges and opportunities in the second half of the year, all employees must continue to uphold the spirit of "uniting to overcome all obstacles and shouldering responsibility to create the future," translating consensus into action, keeping goals close to heart, and carrying responsibility on their shoulders.
Inspired by exemplary role models, all employees of Trace Elements Group will dedicate themselves to the work of the second half of the year with greater enthusiasm, higher morale, and firmer conviction. With the determination to "unite and break through all challenges" and the commitment to "bear responsibility with iron shoulders to forge the future," they will collectively write a new chapter in the group's development.
With iron shoulders bearing responsibility, we pioneer a new phase; with ambitious dreams, we embark on a new journey! The convening of this meeting not only clarified the action plan for the second half of the year but also strengthened team consensus. Moving forward, Trace Elements Group will leverage "execution + innovation" as dual engines, continue to deepen its presence in the health industry, firmly grasp the helm of innovation, solidify the foundation of compliance, and expand its global footprint, creating greater value for customers and contributing the "Trace Elements" strength to the industry!